Speaker

Tahir has over 12 years of experience across commercial, ecommerce and marketing roles in companies such as Mars Chocolate, Philips Electronics and currently at Americana Foods (Restaurants). Starting his career in the UK, Tahir’s experience started with business development roles. After an internal transfer to Dubai, Tahir role expanded to ecommerce managing key platforms such as Amazon, Noon and other regional online pure players. Whilst leading the ecommerce channel for Philips Electronics, his interest within digital marketing grew, which eventually landed him as the Head of Digital Marketing within Americana Foods (Restaurants).

Working on brands such as Pizza Hut, Hardee’s and Krispy Kreme to name a few, Tahir is passionate about driving ‘performance’ via digital channels. Tahir’s motto is all about ‘taking ownership’ and being in ‘control’, which helped create the Performance Marketing Function within Americana whereby his team manages digital marketing execution for most restaurant brands in-house.